Variable Data Marketing/Printing (VDP)

Variable Data allows you to create pieces that cut through the clutter and speak directly to each member of your audience.

• Personalize messages with client name to immediately grab attention

• Version your message by swapping images or text to address the needs and/or demographics of each client or client segment

• Improve Lead and Traffic Generation

• Step up Your Customer Relationship Marketing

• Set up Direct Orders

Every customer is unique, so speak to each individually with your marketing campaign. Instead of taking a blanket approach and possibly ignoring or alienating your customers in the process, develop personalized communications with variable data marketing and printing. At Joseph Merritt, our variable data printing is customized and targeted to each of your customers. Through variable text, images, and graphics, we create marketing messages directed toward each individual.

What can Joseph Merritt's variable data printing do for your company? In developing target and personalized campaigns, we can improve direct mail response and success of marketing documents and allow customers to make better-informed purchasing decisions, which ultimately increase your ROI in the process.

Variable data can be used in many projects to help increase response and interest. Just a few popular examples include:

• Marketing Collateral
• Welcome/Membership Kits
• Other sales and marketing literature
• Postcards
• Newsletters
• Self-mailers
• Proposals